Who We Serve?

Small Business & Mid-Market

Our consultants and training instructors design and deliver learning solutions including on-demand training for mixed audiences, training tailored for specific functional groups, and bespoke learning journeys for intact teams.

We employ a broad range of learning and training methods, which we combine and tailor to the needs of our clients for maximum learning impact and flexibility

Your industry is different.

We’ve been doing this long enough to know that sales skills are transferrable to any role, industry, culture, or sales cycle. We also know that you, your clients, and your market are all unique and deserve a program tailored to your needs.

Every Buyer is Different

We believe that the most effective and efficient salespeople treat buyers differently. They respect the personality, situation, and needs of each individual and treat others the way they want to be treated.

Every Salesperson is Different

At WBA, we don’t train salespeople to be one-size-fits-all sales robots. We understand that you have your own unique personality, strengths, knowledge, and communications skills, and that’s what separates you from the competition.

Every Organisation’s Sales Cycle is Different

Whether you sell conceptual services, commodities, premium products, or any other combination of value creation, your trainer will adapt the WBA Selling System to fit your selling process.