Blog | WBA

Oct 22, 20222 min read

Are geographic sales territories on the verge of extinction?

As the COVID impact increases remote working, virtual conference calls, and online purchasing, sales leaders need to be asking a simple...

Multiple Customer Segmentations Pose a Problem

Rakesh Gopinathan

Oct 22, 20224 min read

Multiple Customer Segmentations Pose a Problem

Segmentation, targeting, and positioning are critical for marketers. Tailoring messaging, media, and products for specific customers can...

What should be your Go-to-Market Strategy Following Disruption?

Rakesh Gopinathan

Oct 22, 20225 min read

What should be your Go-to-Market Strategy Following Disruption?

This pandemic will be over soon. While the costs will be high, scientific innovation and “social distancing” will eventually eliminate...

Three Rules for Highly Engaged Organisations

Rakesh Gopinathan

Aug 8, 20223 min read

Three Rules for Highly Engaged Organisations

It’s not as if organisations do not realise the overwhelming costs of having a disengaged workforce… most organisations have identified...

Rakesh Gopinathan

Aug 8, 20228 min read

Do you obsess over deal velocity?

We obsess over deal velocity. How quickly can I find deals, close them, and move onto the next one? It infects the rest of our work: BDRs...

Rakesh Gopinathan

Aug 8, 20223 min read

How to Solve Periodic Resignation?

To solve this Periodic Resignation crisis, leaders and managers in positions of power and influence first need to understand what truly...

The Factors From Childhood That Are Strong Indicators of Success

Rakesh Gopinathan

Aug 1, 20224 min read

The Factors From Childhood That Are Strong Indicators of Success

I have long believed that success starts earlier than most people think. A lot of people assume that success begins when stakes are...

Rakesh Gopinathan

Aug 1, 20222 min read

Is it entirely Possible to

While it's not possible to avoid negative states of mind entirely, some people are better than others at identifying what's going on in...

How do you Break Into Your Dream Account?

Rakesh Gopinathan

Aug 1, 20225 min read

How do you Break Into Your Dream Account?

There’s those few aspirational companies that we deeply want to work with. Their logo on our site would show everyone that we’re #1 at...

Rakesh Gopinathan

Jul 19, 20224 min read

How to Become a Brand, Not an Employee

When you're an employee, you often think you're expected to only do what you're told, and you don't always see your knowledge as...

Rakesh Gopinathan

Jul 18, 20228 min read

I was born a body language expert.

As an infant, I displayed a variety of facial expressions to signal my moods, pointed at objects of interest, and bonded with my parents...

Rakesh Gopinathan

Jul 18, 202210 min read

Your First 30 Seconds

Everyone knows someone who can walk into a room full of people and within minutes give an accurate description about the relationships...

The buying cycle for high-value logistics services, software and equipment can be long.

Rakesh Gopinathan

Jul 18, 20221 min read

The buying cycle for high-value logistics services, software and equipment can be long.

Most prospects researching how to address specific logistics challenges aren’t ready to buy. Yet. The mistake many logistics businesses...

Rakesh Gopinathan

Jul 18, 20223 min read

Who cares? Very few.

You think your logistics business has a compelling value proposition and you try to get prospects to pay attention, but it’s hard. Very...

Should your logistics value proposition be accurate or memorable?

Rakesh Gopinathan

Jul 18, 20222 min read

Should your logistics value proposition be accurate or memorable?

One popular and important marketing exercise is defining a logistics value proposition – your company's “promise” to the market. You want...

Rakesh Gopinathan

Jul 17, 20224 min read

Ways You Can Be More Productive!

Yes, we are all pretty busy. And, you are probably getting a lot done in your workday and your life in general. But, many of us look for...

Rakesh Gopinathan

Jul 17, 20224 min read

What Are The Signs Of A Bad Leader?

Wondering about poor leadership can certainly be objectionable as a topic. But, it’s a great area for anyone to work on and improve in...

5 Reasons Why Mentorship Is Important In Sales

Rakesh Gopinathan

Jul 17, 20223 min read

5 Reasons Why Mentorship Is Important In Sales

Rockstar Leaders, Sales Managers, and Sales Reps aren’t born. They’re mentored, coached, and guided. Mentoring is a perfect way to deepen...

Rakesh Gopinathan

Jul 17, 20223 min read

How to analyse your sales wins?

Last time, we discussed reviewing your sales misses and losses by gathering data and comparing it at a Sales Post-Mortem meeting. If...

What Is A Value Proposition and why is so critical?

Rakesh Gopinathan

Jul 17, 20223 min read

What Is A Value Proposition and why is so critical?

A value proposition is what tells your customers who you are and why they will want to work with you. It talks about why someone should...